Michel Dhumieres, CEO of Decathlon USA, with a sales associate inside the newly opened store in Emeryville, CA, on April 1, 2019.
Decathlon, the worlds largest sporting goods retailer with more than 1,500 stores in 49 countries, opened a 47,000-square-foot retail center in Emeryville, California, his first full-size store in the United States.
Decathlon controls all the stages of the life of its products from research and development to production and sales.